Content Marketing in Microsoft News – new service of Whites Agency

We started to cooperate with Microsoft News in the area of content marketing and native advertising. Among other things, we gained the possibility to publish our clients’ content directly on Microsoft’s portal.

About Microsoft News

Microsoft News is a service providing content on various topics from the most popular and trustworthy publishers around the world. Users can access it online at and natively in the Windows environment. More than half a billion users worldwide and about 9 million users in Poland use the service monthly.

About our cooperation

As per the contract, we have a unique opportunity among agencies in Poland to independently publish content marketing articles directly in Microsoft News service. Moreover, we take on the role of a native advertising broker.

The scope of cooperation:

  • We publish our clients’ content in Microsoft News environment,
  • We ensure the highest quality standards of the content we create, meeting Microsoft’s requirements,
  • We address our offer to all advertisers and agencies, interested in a wide range of marketing communication in a safe, quality, and modern environment.

It’s worth mentioning that news from Microsoft News is visible in many Windows applications – including the dashboard and home screen. Each of the publications must comply with strict “safe for work” and “safe for children” requirements. The responsibility for maintaining high standards is the next evidence that our approach is valued by global organizations such as Microsoft.

Content marketing is one of the main areas of our business. Our editorial team cooperates closely with the SEO department to create content for our clients. We focus on high quality – the editorial team consists of over 100 people, among others, doctors, experts in construction, electronic and culinary industries. Each text is substantively revised.