New site and creative support for tech startup Applica

Applica – a company that delivers AI-assisted business solutions for text processing and electronic document processing, has joined Whites Agency circle of clients. As part of the partnership, among others, we have created an optimized website and a video explainer.

Managing electronic documents and automation of related processes may sometimes be a challenging task, in particular due to the fact that most content in corporate documents comprises an unstructured text. Applica addresses the challenges of today’s organizations, where basic tools such as optical character recognition (OCR) turn out to be insufficient. Thanks to application of AI, their product, Applica RTA is the only tech solution that processes both the plain text and semi-structured documents.

Our partnership with Applica started in March this year. It involved the creation of a new website, along with full SEO support and the implementation of Marketing Automation.

Our creative team has also prepared almost 2-minute explainer video, which makes it easy for customers to see how Applica’s product can help them automate their workflow.


Next step in our cooperation is getting support in reaching clients from the U.S. market with the Growth Marketing tools.
Working with Whites Agency, we have managed to bring our vision to life. The agency team has helped us to create content that shows our technology in a creative and engaging way. This allows us to reach audiences around the world. We will certainly continue to work together on future projects.

– Bridget Sweeny, Chief Marketing Officer of Applica

Whites Agency is a team that values challenging projects engaging various skills. We are strategically focused on digital marketing by choosing the most effective solutions for our client’s business. That is the reason why we really appreciated working with Applica as it provided us the platform for the use of development and creative abilities.