5 examples of Artificial Intelligence (AI) in marketing strategies and 3 beyond
The top three most significant challenges companies face when considering the implementation of AI are staff skills (56%), the fear of the unknown (42%), and finding a starting point (26%). Where do you begin when planning to move towards AI…
How machine learning helps to automate text classification?
Author: Mateusz Lewandowski, Data Scientist The past decade has been an era of data scientists and progress in machine learning tasks. It is hard to identify and enumerate all the applications of those technologies because there are so many. What makes…
What is Clutch’s valuation and why so low? SEO strategy analysis
What is Clutch? If you are active in the field of B2B service marketing, especially targeting Western markets, you have probably already come across Clutch.co. There’s also a good chance that it’s actually your primary lead…
How does Big Data Boost International SEO? In Practice
The most common SEO methods have a blind spot: they don’t draw on an extensive amount of big data to gain a competitive advantage. So how can you actually hack Google algorithms and turn data into real value? How can…
Investing In SEO and Content — How Masterclass.com Achieved Unicorn Status
Can you really multiply ROI in a content platform with articles by investing in SEO and optimised content? Find out how with my sample analysis. Read how, in less than a year, Masterclass.com tripled organic traffic and increased their value…
Diving into word embeddings: Word2Vec and ELMO algorithms
Up till around 2013, words were treated as atomic units, meaning algorithms would not be able to indicate any similarity between synonymous words, while humans intuitively notice that comparable words somehow “resemble” each other. The Word2vec paper cites “forceful” and…
NLP in SEO – a way to understand Google to improve your online visibility
Google’s tale of a word being a noun and a verb: that is, how can I improve my company’s visibility by understanding how Google works, and what is NLP (Natural Language Processing) in this process? How can I benefit…
Google’s BERT Update – How is NLP changing SEO in 2020?
BERT – the 2018 state of the art language model for NLP. It was and still is widely mentioned in SEO because it’s used by search engines to understand the queries users are looking for. With the recent algorithm update,…
The attention mechanism and deep learning – a gem among state of the art NLP
Ladies and gentlemen, introducing “attention”! This is a crucial mechanism in the deep learning field, causing a revolution in not only natural language processing (NLP) but also in healthcare analytics, and more. Attention – this word is ubiquitous in explanations…
Introducing Doc2vec algorithm by NLP and its use in SEO
Doc2vec (2014, Mikolov et al.) makes it possible to find constant size representation for documents with varying lengths, which is better than a Bag of Words. How? What is the Doc2vec algorithm? The algorithm introduces the paragraph vector,…
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