insights

Predictive analytics in marketing – how to use it?

What would your business look like if you could predict customers’ reaction to an advertising campaign or price change? Certainly, your decisions would be taken more confidently. This is what a predictive analyst does. This is a modern element of…

How to use machine learning for customer segmentation

Author: Mateusz Lewandowski, Data Scientist Enormous, extended datasets. That’s what any marketer must analyze who’s responsible for personalization of products or services, customer experience and – most importantly – for improvement of sales. At the same time, millions of dollars are…

“We create an agency we want to work for and one we would personally like to work with.” NPS 2021 Customer Satisfaction Survey Outcomes

Sonia Oczadły, Senior Account Manager at Whites Agency “We create an agency we want to work for and one we would personally like to work with.”  This statement accompanies us at every stage of client cooperation. When starting out, we…

How to build a leader position in a search engine? Reverse engineering in SEO

Author: Szymon Rozmus, SEO Specialist at Whites Agency Every day, Google’s crawler bots scan billions of web pages – including yours and your digital competitors. They collect information about the structure, content and architecture of the information, and…

5 examples of Artificial Intelligence (AI) in marketing strategies and 3 beyond

Author: Martyna Biskupska, Marketing Specialist at Whites Agency The top three most significant challenges companies face when considering the implementation of AI are staff skills (56%), the fear of the unknown (42%), and finding a starting point (26%). Where do…

How machine learning helps to automate text classification?

Author: Mateusz Lewandowski, Data Scientist The past decade has been an era of data scientists and progress in machine learning tasks. It is hard to identify and enumerate all the applications of those technologies because there are so many. What makes…