Diving into word embeddings: Word2Vec and ELMO algorithms
Up till around 2013, words were treated as atomic units, meaning algorithms would not be able to indicate any similarity between synonymous words, while humans intuitively notice that comparable words somehow “resemble” each other. The Word2vec paper cites “forceful” and…
NLP in SEO – a way to understand Google to improve your online visibility
Google’s tale of a word being a noun and a verb: that is, how can I improve my company’s visibility by understanding how Google works, and what is NLP (Natural Language Processing) in this process? How can I benefit…
Google’s BERT Update – How is NLP changing SEO in 2020?
BERT – the 2018 state of the art language model for NLP. It was and still is widely mentioned in SEO because it’s used by search engines to understand the queries users are looking for. With the recent algorithm update,…
The attention mechanism and deep learning – a gem among state of the art NLP
Ladies and gentlemen, introducing “attention”! This is a crucial mechanism in the deep learning field, causing a revolution in not only natural language processing (NLP) but also in healthcare analytics, and more. Attention – this word is ubiquitous in explanations…
Introducing Doc2vec algorithm by NLP and its use in SEO
Doc2vec (2014, Mikolov et al.) makes it possible to find constant size representation for documents with varying lengths, which is better than a Bag of Words. How? What is the Doc2vec algorithm? The algorithm introduces the paragraph vector,…
What is the benefit of using Transformer in NLP?
Transformer is a deep learning model used in NLP. Transformer made it possible to facilitate greater parallelization during training and thus enabled training for larger data sets. How does Transformer work? What problems in encoder-decoder architecture does it solve? After…
How do automation and machine learning support Online Marketing?
Some time ago, Agnieszka Zawadzka, Head of Research and Analysis in Whites, conducted a webinar on using Machine Learning in online marketing. The subject attracted considerable interest; therefore, we have decided to prepare an article for those who prefer a…
Multichannel and content platforms as a way to diversify in difficult times
The COVID-19 pandemic and the associated need for social distance have caused several changes in consumer needs and behavior. The new perspective of customers staying at home has forced many companies to redefine their products, services, and communication channels. All…
Machine Learning in SEO – the key to great website content in 2020
The three types of SEO Search Engine Optimization (SEO) can be divided into 3 broad categories: technical, content, and UX: Technical SEO is a process that focuses on crawling and indexing optimization. It takes care of such aspects as website…
Google Lighthouse Study: SEO Ranking Factors in eCommerce vs “News”
Our R&D team of experts carried out a Big Data analysis of the online market in the United Kingdom. We’ve found results for the 10000 user’s intended phrases from eCommerce “Electronics” stores and “News” websites (5000 each) and compared the…
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