How to use machine learning for customer segmentation
Author: Mateusz Lewandowski, Data Scientist Enormous, extended datasets. That’s what any marketer must analyze who’s responsible for personalization of products or services, customer experience and – most importantly – for improvement of sales. At the same time, millions of dollars are…
How is deep learning influencing marketing? An interview with a Data Scientist
Using deep learning in marketing promises an inspiring junction of science and business. But it’s also very challenging – on one side, there are many questions and theories, but on the other hand, there are few real open…
“We create an agency we want to work for and one we would personally like to work with.” NPS 2021 Customer Satisfaction Survey Outcomes
Sonia Oczadły, Senior Account Manager at Whites Agency “We create an agency we want to work for and one we would personally like to work with.” This statement accompanies us at every stage of client cooperation. When starting out, we…
How to build a leader position in a search engine? Reverse engineering in SEO
Author: Szymon Rozmus, SEO Specialist at Whites Agency Every day, Google’s crawler bots scan billions of web pages – including yours and your digital competitors. They collect information about the structure, content and architecture of the information, and…
How can machine learning help automate image classification?
Author: Mateusz Lewandowski, Data Scientist From this article you will learn: What machine learning image classification is and how it works. How machine learning image classification has evolved. Some…
5 examples of Artificial Intelligence (AI) in marketing strategies and 3 beyond
Author: Martyna Biskupska, Marketing Specialist at Whites Agency The top three most significant challenges companies face when considering the implementation of AI are staff skills (56%), the fear of the unknown (42%), and finding a starting point (26%). Where do…
How machine learning helps to automate text classification?
Author: Mateusz Lewandowski, Data Scientist The past decade has been an era of data scientists and progress in machine learning tasks. It is hard to identify and enumerate all the applications of those technologies because there are so many. What makes…
What is Clutch’s valuation and why so low? SEO strategy analysis
What is Clutch? If you are active in the field of B2B service marketing, especially targeting Western markets, you have probably already come across Clutch.co. There’s also a good chance that it’s actually your primary lead…
How does Big Data Boost International SEO? In Practice
The most common SEO methods have a blind spot: they don’t draw on an extensive amount of big data to gain a competitive advantage. So how can you actually hack Google algorithms and turn data into real value? How can…
Investing In SEO and Content — How Masterclass.com Achieved Unicorn Status
Can you really multiply ROI in a content platform with articles by investing in SEO and optimised content? Find out how with my sample analysis. Read how, in less than a year, Masterclass.com tripled organic traffic and increased their value…
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