Whites as an Official Strategic Partner & Leading Social Media Agency of Henkel Laundry & Home Care in CEE Region
Whites Agency won the regional tender for strategic cooperation with Henkel Laundry & Home Care – a leader in both industrial and consumer businesses thanks to strong brands, innovations, and technologies – in CEE region. As a strategic partner, we will support Henkel brands in region Central and Eastern Europe in the area of Social Media. This is the next significant evidence that our digital marketing expertise is recognized by global and reputable corporations. It’s also noteworthy that we competed with Top digital agencies in Europe.
Henkel, founded in 1876, operates worldwide, offering consumers well-known and respected brands. An innovative approach, rich brand history, and reliable products make Henkel one of the most recognized companies in the consumer goods and industry sectors. The company employs over 50,000 people worldwide.
Our client opinion
“We have strong conviction that leveraging the opportunities of digital is one guarantee of success. With their deep expertise, rich creative power, passionate attitude, and strong motivation Whites Agency proved us that together we can drive change and succeed in the field of Social Media. We are pleased to welcome Whites Agency as our expert partner in Social Media Marketing, and looking forward to cooperate with its colleagues longer-term.”
– Boglarka Laszlo-Keszei, Digital Manager, Henkel CEE
The project scope
In our Social Media strategy for Henkel, we will focus on reaching Social Media users and driving user engagement within the Laundry & Home Care category. We aim to achieve business growth, lead image-building activities and reach out to new clients by offering users valuable, informational content.
“The beginning of global cooperation with Henkel is a great success of our team, and at the same time entering the international arena in the field of Social Media is a natural stage of our development. We are not only proud of it, but we are also simply happy about it. As a company, we are constantly looking for new areas to grow and to improve our competences.”
– Anna Mościcka, Head of Content Studio
Our focus & experience
For our clients, we implement digital strategies and achieve satisfactory results by selecting the most precise solutions, such as Data-driven SEO, Growth Campaigns, Content Marketing, or Social Media Marketing. Hence in the case of Henkel, we approach Social Media strategically. When creating Social Media communication, we always start from a long-term plan. For us, Social Media channels are the tools chosen based on our digital market expertise and knowledge about business of our clients.