Healthcare Solutions

Healthcare SEO Experts

The most relevant search results are the ones that match the user’s search intent in the Healthcare Industry. Therefore in our analyses, we always start from understanding how users search for health information.

How do we define Key Ranking Factors in Healthcare based on user behavior in search?

To understand which factors influence organic ranking in the Healthcare Industry we leverage in-house technology, Reverse Engineering methodology and base our research on users’ search behavior.

Here is a breakdown of the whole process:

When conducting analyses for every particular market, we construct a set of thousands of health-related keywords. For the keywords that cover the Healthcare pool, we download TOP 30 search results together with the source code of all included pages. The obtained data go through the authentication and cleaning process – the output is precisely checked by the R&D experts. In the next steps, Data science team analyzes over 100 potential ranking factors to distinguish the features of the winning ones. In the end, we consider the specifics of each Healthcare business and we form a set of precise optimization recommendations tailored to the individual client needs.

  • 10,000 analyzed drugstore phrases
  • 64 GB of source code data
  • >100 potential ranking factors

Why is this approach so effective?

Thanks to our expertise and research methodology we define Key Ranking Factors in the Healthcare Industry whereby we provide precise optimization recommendations.

  • Reverse engineering

  • Deep content analysis

  • Clear-cut recommendations

Case Studies in Healthcare

How to achieve an outstanding increase in organic visibility on the Healthcare vertical and get to the TOP of Google? You may see case studies of cooperation with clients in the Healthcare sector.

Testimonials

"Whites Agency supported us in the process of establishing a new online pharmacy, reaching and acquiring customers. It was a great challenge due to the competitive market and legal restrictions on the advertising of pharmaceutical products. Thanks to their experience in pharma marketing and the understanding of the healthcare industry specifics, they quickly verified strategic objectives, leveraged the synergy between different digital marketing activities, and came up with the precise optimization recommendations. The high quality of this cooperation is proved by the fact that our SEO campaign was nominated and awarded in prestigious marketing events."

Jarosław Glapka

eCommerce Manager at NEUCA Group

Case 1 . New website and 146% of assumed growth for the Healthcare industry

We supported the establishment of an online pharmacy – Apteline (Neuca). The project aimed to build organic reach and to attract customers for available therapeutic preparations and cosmetic/medical accessories. Our KPI was to generate 270,000 organic sessions per year.

We combined our content marketing activities with the SEO campaign:

  • Cooperation with editors in creating website content
  • Link building activities
  • SEO analysis and consulting

Effects

We exceeded the KPI by generating 395,000 organic sessions per year (starting from 0), which means 146% of the assumed growth.
We increased the number of keywords visible on the highest positions in Google SERP – 1850 keywords in TOP 3 and 5885 keywords in TOP 10.
Many articles from Neuca appeared in Featured Snippets.

  • 395,000 organic sessions
  • 1850 keywords in TOP3 Google
  • 146% of assumed growth

Testimonials

“The success factors are the partnership model of cooperation with Whites Agency as well as comprehensive and long-term activities. The development of Medme.pl is largely based on a consistent editorial policy, as well as monitoring effectiveness and regular implementation of further improvements. Each article on the website is based on SEO principles. It is a long-term process based on a mutual search for solutions.”

Joanna Barczykowska-Tchorzewska

Editor-in-chief of Medme.pl, vice-president of Pharma Partner

Case 2. Medme - 3616% increase in organic traffic

We partnered with our client Medme – a portal about health and a healthy lifestyle. The site includes articles written by specialists on diseases and prophylaxis, drug encyclopedia, BMI calculators, and blood alcohol levels.

During three years of our cooperation, we extended the website with new, valuable content and achieved a 3616% increase in organic traffic due to excellent long term marketing strategy. Together we created a strategy in a monthly, semi-annual and an annual perspective.

The website is developing very dynamically. In July 2019, it reached 3.5 million unique users, nearly 5 million organic sessions per month and is still growing!

  • 3.5 m of unique users
  • 5 m organic sessions/month
  • 3616% increase in organic traffic

What are the main benefits for the Healthcare Business?

People search for health-related advice in Google more often than ever. With great SEO content, you have a chance to improve your online reach. Moreover, due to the high competition in the Healthcare Sector – SEO is a way to raise the organic traffic, increase the probability of conversions, and as a result, bring higher revenues for your Healthcare Business. 

  • ROI increase

  • Long-lasting results

  • High quality users

Precise Targeting

Imagine that you are about to launch your seasonal product, start prevention campaigns, or organize own medical conference. In this case, you need a specific audience, thus you rely on fast and valuable growth. With our performance expertise, we provide you narrow and precise targeting.

Testimonials

“I have very nice memories of our cooperation with the Whites Agency during executing the promotional campaign of Code4Life 2016 conference. Reliability and knowledge of the tools resulted in exceeding the expectations towards the results of planned activities. I appreciate the involvement in the project, flexible customization and fully professional approach from Whites.”

Aleksandra Pagórska

HR Coordinator, Roche Global IT Solutions

How do we use untapped potential with Growth Marketing?

Thanks to the performance activities we use the untapped potential, which is especially important in two stages of the development of your business:

  1. During the establishment of a new content platform, when there are very few users that visit your website
  2. When you need a precise targeting to a narrow group of users with content or product at a specific time

Examples of the Campaign objectives in the Healthcare Sector:

  • Educate and raise awareness about health-related products/events
  • Motivate the users to participate in prevention campaigns
  • Encourage better communication and cooperation with Healthcare specialists
  • Gather contact information from users who are interested in using Healthcare products/services

For our clients, we run Performance Marketing activities, by selecting the most adequate channels and implementing specific KPIs.

Thanks to the campaigns, we lower the costs of user-acquisition and increase the number of total user interactions.

  • 3000% increase in conversion rate within 9 months
  • 18 times lower user acquisition cost
  • 87% increase in impression share

Precise targeting - why does it matter in the Healthcare Sector?

Our performance activities that include audience segmentation, we increase brand awareness, build long-term relationships with your target group and shape the desired image of your company.

  • Business oriented channel optimization

  • Maximized ROAS

  • User-matched content

Social Media Care

What if you could respond to the current needs of the users and establish a mutual rapport with your audience? To achieve that, you need to approach Social Media strategically and plan content that is interesting and valuable for the target audience.

Testimonials

“As a healthcare provider, we base our business largely on patient trust. Whites Agency supported us in increasingly realizing the potential of Social Media channels and accurately responding to its challenges. The most important aspects of our cooperation with Whites Agency:
- Comprehensive approach - commitment and looking at the business holistically, and at social media as a tool to achieve its objectives.
- Partnership and trust, resulting from Whites' experience in the medical and other industries, which has translated into well-chosen communication, hence an adequate response in every situation, and understanding of the market.”

Justyna Gościńska-Bociong

PR & Communication Manager, Medicover Poland

Case Medicover - reduction of average response time in Social Media from a few hours to 30 minutes!

How have we reduced the average response time in social media from a few hours to 30 minutes, while increasing user engagement?

Medicover provides services in a very sensitive area – health, therefore communication is crucial. As a part of our project, we developed and implemented the Social Media Strategy for Facebook, YouTube, and Twitter channels.

Results of our client

We created a website that is coherent in communication and graphics. Hence, the service attracts loyal and returning customers. We manage to keep the average response time at a satisfactory level. We achieved objectives that we aimed for:

  • Strengthening brand awareness,
  • increasing the awareness of services and products
  • cooperation with the PR & Social Media departments as well as the medical department to create valuable content
  • 600 comments on SoMe
  • 30 min response time
  • 3030 reactions

Why is it crucial to establish communication with the users?

Planning, producing and analyzing User-generated content in Social Media attracts valuable users to your website. Establishing B2H business dialogue translates into customer loyalty and the engaged community around your brand, which in turn increases the value of your business.

  • Loyal customers

  • Brand community

  • B2H dialogue

What about you?

Let us know how we can help you and we will find the solution for your business.