How do we define the Key Ranking Factors in Healthcare based on user purchase intent in search?
To understand which factors influence organic ranking in the Healthcare Industry we leverage in-house technology and Reverse Engineering methodology, and we base our research on users’ search activity.
Here is a breakdown of the whole process:
When conducting analyses for a given market, we construct a set of thousands of health-related keywords. For the keywords that cover the Healthcare Industry, we download TOP 30 search results together with the source code of all included pages. The obtained data go through the authentication and cleaning process – the output precise and verified by our R&D experts.
Our Data Science team analyses over 100 potential ranking factors to distinguish the features of the winning ones. In the end, we consider the specifics of each Healthcare business and we form a set of precise optimization recommendations tailored to the individual client needs.
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