How do we define Key Ranking Factors in Healthcare based on user behavior in search?
To understand which factors influence organic ranking in the Healthcare Industry we leverage in-house technology, Reverse Engineering methodology and base our research on users’ search behavior.
Here is a breakdown of the whole process:
When conducting analyses for every particular market, we construct a set of thousands of health-related keywords. For the keywords that cover the Healthcare pool, we download TOP 30 search results together with the source code of all included pages. The obtained data go through the authentication and cleaning process – the output is precisely checked by the R&D experts. In the next steps, Data science team analyzes over 100 potential ranking factors to distinguish the features of the winning ones. In the end, we consider the specifics of each Healthcare business and we form a set of precise optimization recommendations tailored to the individual client needs.