How do we use Growth Marketing make use of untapped potential?
Thanks to our performance activities, we activate untapped potential, which is crucial in two stages of your business development:
- While developing a new content platform, when there are very few users visiting your website
- When you need precise targeting to a narrow group of users at a specific time regarding content or a product
Examples of Campaign objectives in the Healthcare Sector:
- Educate and raise awareness about health-related products/events
- Motivate users to participate in prevention campaigns
- Encourage better communication and cooperation with Healthcare specialists
- Gather contact information from users interested in using Healthcare products/services
For our clients, we run Performance Marketing activities, by selecting the most adequate channels and implementing specific KPIs. Thanks to these campaigns, we lower the costs of user-acquisition and increase the number of total user interactions.
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Social Media Care
What if you could respond to the immediate needs of your users and establish a mutual rapport with your audience? To achieve that, you need to approach Social Media strategically and plan content that is interesting and valuable for the target audience.
Testimonials
“As a healthcare provider, we base our business largely on patient trust. Whites Agency supported us in increasingly realizing the potential of Social Media channels and accurately responding to its challenges. The most important aspects of our cooperation with Whites Agency:
- A comprehensive approach - commitment and looking at the business holistically, and at social media as a tool to achieve its objectives.
- Partnership and trust, resulting from Whites' experience in the medical industry, among others, which has translated into well-chosen communication; hence, an adequate response in every situation, and a thorough understanding of the market.”
Justyna Gościńska-Bociong
PR & Communication Manager, Medicover Poland
The case of Medicover – a reduction of average Social Media response time from a few hours to 30 minutes!
How have we reduced the average social media response time from a few hours to 30 minutes, while increasing user engagement?
Medicover provides services in a very sensitive area – health, therefore communication is crucial. As a part of our project, we developed and implemented Social Media Strategies for Facebook, YouTube, and Twitter channels.
Our client’s results:
We created a website with coherent communication and graphics. Hence, the service attracts loyal and returning customers. We manage to keep the average response time at a satisfactory level. We achieved the objectives that we aimed for:
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Why is it crucial to establish communication with the users?
Planning, producing, and analyzing User-Generated Content in Social Media attracts valuable users to your website.
Establishing B2H business dialogue translates into customer loyalty and an engaged community around your brand, which in turn increases the value of your business.
Loyal customers
Brand community
B2H dialogue