Whites Agency will invest over EUR 1.6 m to build precise and effective SEO recommendations

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We have received a grant of over EUR 1 m from the National Centre of Research and Development under the “Path for Mazovia” program, which co-finances research on an innovative Data-driven SEO analysis project based on Data Science and Machine Learning methodologies.

White Dog technology is our own innovative solution that supports businesses in building their online visibility. Based on Big Data analyses carried out using machine learning we are able to compose precise SEO recommendations and thus support the business development of our customers even more effectively.

Not only is NCBiR’s decision a recognition for us but it is also a confirmation of our expertise and potential to implement truly innovative projects. I think of this grant as a great opportunity and a breakthrough point in the development of our company. After implementing the solution, we will be able to bring a completely new quality of SEO services and value to our customers.

– Maciej Woźniak, CEO of Whites

Our Data-driven solution is especially valuable for:

  • e-commerce partners focused on a specific product category,
  • thematic content services,
  • B2B services with the online conversion.

We focus on optimization recommendations that increase the conversion rate in a specific industry and niche of our customers. Analysis of large data sets and machine learning models combined with the knowledge and experience of SEO specialists will help us build a system of individual recommendations, taking into account the ratio of profit from implementation to its costs. Thanks to NCBiR’s support, we will also be able to invest in the storage of historical data. This will allow us to analyze changes in the Google algorithm – to accurately assess which winning factors dominated before and after the subsequent updates of the search algorithm.

– Agnieszka Zawadzka, Head of Research and Analysis at Whites

We received a grant of over EUR 1 m in the “Path for Mazovia” competition organized by NCBiR. In addition, Whites Agency will invest other EUR 0.6 m from its own resources. The project will last for 3 years. Other prestigious beneficiaries of the contest are LOT, PKO Bank Polski or Adamed.

The project is co-financed by the National Centre for Research and Development as part of the “Path for Mazovia” program.