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Open-domain question answering. Introduction to the topic

Text can be classified as an unstructured knowledge base. That implies that information extraction from text is not straightforward and might be work-intensive. This is in contrast to a structured knowledge base, for example, Freebase, WikiData, or any other database.
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Predictive analytics in marketing – how to use it?

What would your business look like if you could predict customers’ reaction to an advertising campaign or price change? Certainly, your decisions would be taken more confidently. This is what a predictive analyst does. This is a modern element of…
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“Ask Team Clean” – Henkel x Whites. How we built an engaged social media community in 10 European markets

How do you evoke positive emotions when bringing up the topic of household chores, laundry and cleaning? How do you build communication in social media for an international FMCG brand? How do you create engaging content related to household cleaning?…
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Cetaphil x Whites Agency. Organic traffic increased from 125% to 726% YoY. We’ve extended our cooperation to a new area: social media

In May 2020, we achieved a 125% increase in the organic traffic to the Cetaphil.pl website, and we published a detailed case study. A year later, in May 2021, the results were even better: an increase from 20k sessions…
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How to use machine learning for customer segmentation

Author: Mateusz Lewandowski, Data Scientist Enormous, extended datasets. That’s what any marketer must analyze who’s responsible for personalization of products or services, customer experience and – most importantly – for improvement of sales. At the same time, millions of dollars are…
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How is deep learning influencing marketing? An interview with a Data Scientist

Using deep learning in marketing promises an inspiring junction of science and business. But it’s also very challenging – on one side, there are many questions and theories, but on the other hand, there are few real open…
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“We create an agency we want to work for and one we would personally like to work with.” NPS 2021 Customer Satisfaction Survey Outcomes

Sonia Oczadły, Senior Account Manager at Whites Agency “We create an agency we want to work for and one we would personally like to work with.”  This statement accompanies us at every stage of client cooperation. When starting out, we…
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How to build a leader position in a search engine? Reverse engineering in SEO

Author: Szymon Rozmus, SEO Specialist at Whites Agency Every day, Google’s crawler bots scan billions of web pages – including yours and your digital competitors. They collect information about the structure, content and architecture of the information, and…
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How can machine learning help automate image classification?

Author: Mateusz Lewandowski, Data Scientist From this article you will learn: What machine learning image classification is and how it works. How machine learning image classification has evolved. Some…
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5 examples of Artificial Intelligence (AI) in marketing strategies and 3 beyond

Author: Martyna Biskupska, Marketing Specialist at Whites Agency The top three most significant challenges companies face when considering the implementation of AI are staff skills (56%), the fear of the unknown (42%), and finding a starting point (26%). Where do…