Whites Agency recognized as the Top B2B Company in the UK for 2021 by Clutch
At Whites Agency we have a strong data-driven approach to digital activities such as SEO, performance marketing and content marketing for international companies. We rely firmly on our clients’ feedback, thanks to which we are proud to be awarded as…
+125% YoY in organic traffic of a dermo-cosmetic brand – Cetaphil case study
Cetaphil is a great example of a company that we have attained a joint success with. This international brand of dermo-cosmetics, specialized in caring for and moisturizing sensitive and demanding skin, has achieved over 125% growth in organic traffic year…
How to Rank Higher on Google: Effective SEO for the Virgin Mobile website – Case Study
How is it possible to jump to the first position in virtual operators’ ranking in terms of the number of keywords in TOP 10 Google – in only 15 months? Find out in this article. How to improve your website’s…
A 70% Increase in Conversion rate Within a Month due to Data-Driven SEO — a Case Study of the Football Website Sporticos
How did we increase the business value of organic traffic? We achieved this by increasing the conversion rate by 70% in one month, thanks to Big Data analysis. Below, we present and explain each stage of the analysis which we’ve…
Adweek names Whites Agency among TOP 100 Fastest Growing Agencies in the World!
Whites Agency’s Revenues Grew by 153% Between 2017-2019 I am pleased to congratulate you on being named to the second annual Adweek 100: Fastest Growing list (…) we see a very bright future for agencies, even in a time unlike…
Diving into word embeddings: Word2Vec and ELMO algorithms
Up till around 2013, words were treated as atomic units, meaning algorithms would not be able to indicate any similarity between synonymous words, while humans intuitively notice that comparable words somehow “resemble” each other. The Word2vec paper cites “forceful” and…
NLP in SEO – a way to understand Google to improve your online visibility
Google’s tale of a word being a noun and a verb: that is, how can I improve my company’s visibility by understanding how Google works, and what is NLP (Natural Language Processing) in this process? How can I benefit…
Google’s BERT Update – How is NLP changing SEO in 2020?
BERT – the 2018 state of the art language model for NLP. It was and still is widely mentioned in SEO because it’s used by search engines to understand the queries users are looking for. With the recent algorithm update,…
The attention mechanism and deep learning – a gem among state of the art NLP
Ladies and gentlemen, introducing “attention”! This is a crucial mechanism in the deep learning field, causing a revolution in not only natural language processing (NLP) but also in healthcare analytics, and more. Attention – this word is ubiquitous in explanations…
Introducing Doc2vec algorithm by NLP and its use in SEO
Doc2vec (2014, Mikolov et al.) makes it possible to find constant size representation for documents with varying lengths, which is better than a Bag of Words. How? What is the Doc2vec algorithm? The algorithm introduces the paragraph vector,…
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